Projects With Purpose
Examples of previous campaigns that I’ve delivered.
OPUMO
Content Manager
Sep 2024 - Present
At OPUMO, I lead content and communications across the digital magazine, newsletters, social media, and affiliate marketing. By curating and publishing engaging content, I ensure a cohesive brand narrative that strengthens visibility, increases site traffic, and drives audience growth
Top Campaign Achievements.
Uni versal Works
Brand Communication and Content Coordinator
Sep 2018 - Dec 2023
Over five years, developed expertise in brand storytelling and campaign creation, with experience spanning content production, newsletters campaign and social media management, styling, PR, and event coordination.
Top Campaign Achievements.
Championing Community.
Building and nurturing community + its people.
Good People, Good Places.
A wealth of compelling stories and connections within the UW community and its wholesale partners was identified. The challenge lay in amplifying these narratives and creating meaningful engagement with both new and existing audiences.
🤝🏽 10.3K+ FOLLOWER GROWTH
🤳 25% INCREASED ENGAGEMENT
🚀 DOUBLED JOURNAL VIEWS
👨🏻💻 54% AVG NEWSLETTER OPEN RATE
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UGC: UW People.
This UGC project started organically with a few customer emails showing off their U niversal Works suits at weddings. Spotting the trend, we featured them in our newsletters and on Instagram, inspiring more people to share their photos in UW suits on their big day.
🤳 DOUBLED ENGAGEMENT
📢 800K+ ORGANIC REACH
👥 186% INCREASED TRAFFIC
👔 SUITING BECAME TOP CATEGORY
Storytelling.
Building stronger relationships through storytelling campaigns.
Universal Threads.
We aimed to engage and educate our audience about Uni versal Works products via short-form videos on Instagram Reels, YouTube, and our website. Each series featured product categories discussed in light-hearted conversations between the brand founder and a design journalist.
👀 2 MIL IG REEL VIEWS
👥 2k+ FOLLOWER GROWTH
📈 24.7% INCREASED CTR
👍 16.5k LIKES
All in good spirit.
Connecting people through humour.
April Fools.
The April Fool's campaign embodied U niversal Works' creative and playful brand persona, engaging the community with humour while showcasing their products.
🤳 TRIPLED WEBSITE TRAFFIC
🗣️ 423 COMMENTS
🙌 8.3K+ LIKES
📢 23.4% INCREASED REACH
Brands I've had the privilege of working with during my time at Universal Works.
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Bel ow Bricks.
Freelance Event Marketer
Nov 2022 - Dec 2023
Engaged by a European fusion bistro to launch and establish a new event space within its Nottingham restaurant. Tasked with developing the brand, marketing strategy, and programming to bring the concept to life.
Events.
Bringing people together.
The focus was on building a distinctive brand identity and tone of voice, supported by a consistent marketing strategy to position the new event space front of mind.
Top Achievements.
A vibrant and well-attended events program was curated, featuring wine tastings, exhibitions, live bands, electronic music nights, private parties, and corporate gatherings. This positioned the venue as a go-to destination in Nottingham. Social media campaigns driving audiences to the website’s ticketing page resulted in a 233% increase in average monthly web traffic.
